What makes a tool useful forever
The desire to find something that will never stop being useful never started to exist and will never stop to exist, it just is.
Peren is a brand born out of this desire.
Obsolescence
Everyday, many people who are looking to buy a watch are repelled by the vastity of situational watches. These people believe that a tool fit for use only once in a while is fleeting and not worth it, they end up thinking watches are just that type of tools.
Field of use
This happens because most brands believe that watches should be specialized tools and so they come up with designs to sustain the narrow field of use they believe watches should have.
We saw all this and decided to do something about it, so we started to craft watches that could always be useful; perennial watches.
Perennial /pəˈrɛnɪəl/
1. Lasting or existing for a long or apparently infinite time; enduring or continually recurring. 2. everlasting; perpetual.
Inception
Peren is a brand which does not have a beginning, nor an end, for it was not invented, nor was it conceived.
Peren was introduced to our conventional spacetime in 2014 with the purpose to produce perennial products, conceived to promote perennial philosophies.
Legacy
Atelier
Design
Material objects can be sources of important psychological messages making contributions to our shared consciousness. They need time and space to get their message across and add positive emotions to our life experience. At Peren watches we are striving to convey this emotions into every perennial object produced under the brand’s logo.