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What makes a tool useful forever

The desire to find something that will never stop being useful never started to exist and will never stop to exist, it just is.

Peren is a brand born out of this desire.

Disassembled watch parts arranged in compartments, including watch face, movement, dial, hands, strap, and tools.

Obsolescence

Everyday, many people who are looking to buy a watch are repelled by the vastity of situational watches. These people believe that a tool fit for use only once in a while is fleeting and not worth it, they end up thinking watches are just that type of tools.

Close-up of a metal and black plastic device attached to a black wheel or tire.

Field of use

This happens because most brands believe that watches should be specialized tools and so they come up with designs to sustain the narrow field of use they believe watches should have.

We saw all this and decided to do something about it, so we started to craft watches that could always be useful; perennial watches.

Black box with text reading 'Perennial Product Inside' on top, placed on black surface.

Perennial /pəˈrɛnɪəl/

1. Lasting or existing for a long or apparently infinite time; enduring or continually recurring. 2. everlasting; perpetual.

Black and white photo of a large rock formation with a face-like shape, set against a cloudy sky.

Inception

Peren is a brand which does not have a beginning, nor an end, for it was not invented, nor was it conceived.

Peren was introduced to our conventional spacetime in 2014 with the purpose to produce perennial products, conceived to promote perennial philosophies.

A foggy outdoor scene with a series of old, weathered wooden posts arranged in a pattern on a grassy field, with tall trees in the background.

Legacy

Close-up of watchmaking tools and watch components on a workbench, including a container with small parts and a watch movement being assembled or repaired.

Atelier

Close-up of a black wristwatch with a black dial, white hands, and white markers, showing the time as 9:06, on a yellow background.

Design

Material objects can be sources of important psychological messages making contributions to our shared consciousness. They need time and space to get their message across and add positive emotions to our life experience. At Peren watches we are striving to convey this emotions into every perennial object produced under the brand’s logo.