Design Language
Establishing a cohesive design code is a creative process that requires consistency in every aspect of this perennial endeavor. The matrix of a coherent design code is defined by the originality of its inception. The pursuit to find the brand's own identity is a perennial venture that is cultivated with every product iteration. In 2018 a unique design code was set in motion defining the brand’s unique selling proposition.
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Design Code
Unique design system.
Design evolution.
Product development.
Purity
The original design is defined by simplistic features and pure expression. The unique conical rotating bezel does not have distinguishable markers emphasizing the perennial philosophy behind the brand.
Rogue
To better fit in our conventional spacetime, the original Nera went rogue and further adjustments were implemented in order to improve its functionality. This was achieved with the addition of visible markers on the sterile bezel and knurlings on the outer bezel for better maneuverability.
Duality
Furthermore, the duality between the minimal and functional aspects of the Nera collection was revealed with the introduction of the Regia collection with its monochrome design and dual bezel display with straight and concentric knurlings on the outer bezel.
Oneness
The mission was to create a modern watch with a nod to futuristic design concepts made by designers from the past. The goal was to materialize the interconnection between the past and the future into a perennial product that could be relatable back in the 70’s as well as out there in 2077.
Silent as they are, material objects can be sources of important messages.
The material objects that really speak to us need time to get their message across.
Harmonious compositions enriches our life experience transforming daily objects into expressions of one’s personality.
Peren strives to create the foundation for such expressions.