Establishing a cohesive design code is a creative process that requires consistency in every aspect of this perennial endeavor. The matrix of a coherent design code is defined by the originality of its inception. The pursuit to find the brand's own identity is a perennial venture that is cultivated with every product iteration. In 2018 a unique design code was set in motion defining the brand’s unique selling proposition.
Purity
The original design is defined by simplistic features and pure expression. The unique conical rotating bezel does not have distinguishable markers emphasizing the perennial philosophy behind the brand.
Rogue
To better fit in our conventional timespace, the original Nera went rogue and further adjustments were implemented in order to improve its functionality. This was achieved with the addition of visible markers on the sterile bezel and knurlings on the outer bezel for better maneuverability.
Duality
Furthermore, the duality between the ethereal and conventional aspects of the Nera collection was revealed with the introduction of the Regia collection with its monochrome design and dual bezel display with straight and concentric knurlings on the outer bezel.
Oneness
The new collection named ''one'' will be officially introduced on 11.11.25 in order to celebrate Peren's 11 years since it was introduced to our conventional timespace. 1111 watches will be produced and the first 111 will have a display caseback. The logo of the new collection is made by a mixture of inverted and reversed numbers one with the tag: ''one neo eon'' that translates to ''one new era''.
Silent as they are, material objects can be sources of important psychological messages and depictions of natural phenomenons reminding us of our surroundings and by doing so they are making important contributions to our lives and to our shared consciousness. The material objects that really speak to us need time and space to get their message across and wherever we see harmonious compositions it enriches our life experience with positive emotions. At Peren watches we are striving to convey this emotions into every perennial object produced under the brand’s logo