Perennial Products
Swiss Made perennial products since 2014.
What makes a tool useful forever?
The desire to find something that will never stop being useful never started to exist and will never stop to exist, it just is.
Peren is a brand born out of this desire.
Obsolescence
Everyday, many people who are looking to buy a watch are repelled by the vastity of situational watches. These people believe that a tool fit for use only once in a while is fleeting and not worth it, they end up thinking watches are just that type of tools.
Field of use
This happens because most brands believe that watches should be specialized tools and so they come up with designs to sustain the narrow field of use they believe watches should have.
We saw all this and decided to do something about it, so we started to craft watches that could always be useful;
perennial watches.
Perennial /pəˈrɛnɪəl/
1. Lasting or existing for a long or apparently infinite time; enduring or continually recurring. 2. everlasting; perpetual.
Inception
Peren is a brand which does not have a beginning, nor an end, for it was not invented, nor was it conceived.
Peren was introduced to our conventional spacetime in 2014 with the purpose to produce perennial products, conceived to promote perennial philosophies.
Production
As an environmentally responsible brand, Peren focus to produce its perennial products in small batches using a combination of premium quality and sustainable materials while collaborating with leading suppliers to ensure the best quality in our market segment.
Manufacturing
Every perennial watch is hand built in Switzerland. Our products are individually numbered and limited in quantities in order to offer a truly unique experience for every customer.
Perennial Product
We only use the best materials in our watches with a focus on precision and attention to details. Each watch is individually hand polished/brushed and undergoes extensive testing and quality controls in order to ensure the longevity of a rugged and refined perennial product that can be worn for everyday adventures and passed on to the next generation.
Design Language
Establishing a cohesive design code is a creative process that requires consistency in every aspect of this perennial endeavor. The matrix of a coherent design code is defined by the originality of its inception. The pursuit to find the brand's own identity is a perennial venture that is cultivated with every product iteration. In 2018 a unique design code was set in motion defining the brand’s unique selling proposition.
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Design Code
Unique design system.
Design evolution.
Product development.
Silent as they are, material objects can be sources of important messages. The material objects that really speak to us need time to get their message across. Harmonious compositions enriches our life experience transforming daily objects into expressions of one’s personality.
Peren strives to create the foundation for such expressions.
Contact
Peren Watches
CHE-435.118.756
Untergasse 58
2502, Biel/Bienne
Switzerland
contact@perenwatches.com
www.perenwatches.com