Perennial /pəˈrɛnɪəl/ : 1. Lasting or existing for a long or apparently infinite time; enduring or continually recurring. 2. Lasting a long time, or happening repeatedly or all the time.
3. everlasting; perpetual.
Peren is a brand which does not have a beginning, nor an end, for it was not invented, nor was it conceived.
It was introduced to a conventional timescale by Transylvanian descendant, Andy Bica, with the purpose to produce perennial products, conceived to promote the perennial philosophy of the ancient Transylvanian cultures.
In his watchmaking endeavor, Andy was inspired by the ancient Transylvanian calendar from Sarmizegetusa Regia. Known as the most accurate calendar of its time and the pillar of modern timekeeping, the ancient construction represents the core of every perennial process and the essence of the brand.
Having inherited the passion for mechanical timepieces from his father, Andy had an unprecedented opportunity to disassemble his first mechanical wristwatch at the age of ten using only his father's surgical instruments.
After a series of internships in the Swiss Watchmaking Industry, the young Watch enthusiast succeeded to assemble his first complete Watch.
Subsequently, the brand's ethereal existence, developed into a perceptible manifestation when it was registered as a trademark.
Presently, every perennial Watch is in-house designed and manually assembled in Switzerland using only premium quality raw materials.